Raaisha Upadhyay (Intern Journalist) 1) Digital & Internet Economy:
During the course of the pandemic, people have started using digital medium for work commitments, education, and entertainment. Online platforms for work meetings have seen a massive rise in popularity. , Meeting and Video calling Applications have come up with innovative features making it conducive for professionals to work from home. This has also facilitated Schools and universities to start online education and assessments.
2) FMCG & Retail:
This sector has seen a growth in this tough time. With continued fear of complete lockdown, food-based retail chains and essential commodity providers have emerged as winners. Given the heightened need for healthy food and immunity-boosting products among consumers have further broadened the scope for the companies in the product segment.
3) Specialty Chemicals: Increased need for cleansing and sanitation has catapulted the demand for hand sanitizers, disinfectants, and surface cleaners. India’s largest fast-moving consumer goods (FMCG) companies have rolled out a range of home cleaning, disinfectants, and personal hygiene products as they anticipate a surge in demand for such items amid the COVID-19 crisis.
4) Healthcare Sector:
Healthcare sectors have faced hardships owing to the lockdown and all non-emergency treatments taking a back seat. But this sector shall see immense investment in the aftermath of the pandemic. The world would now realize that the threat of a pandemic is very real and investment in the sector to safeguard will be done in the near future.
The world has seen something like never before. The COVID-19 crisis has ultimately lead to an emergence of new FMCG products, a change in consumer behavior, and a shift in the market’s focus on health protection and hygiene. In order to get the business and economy back on track, the companies are moving forward by taking the situation of the pandemic as an opportunity. Some are coming up with innovative ideas and resultantly getting the first-mover advantage, whose impact will entertain a long-lasting impact on the market.
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