(Aditya Shaw, Intern Journalist): Schools and colleges are closed but studies continue. Through the online classroom. Alam is that at the time of lockdown the traffic of the country’s tech startups increased by 4 to 5 times. EdTech is not new to the country, but its scope has increased in the Corona era. More than 2 crore subscribers joined BYJU during the lockdown.
The company’s Daily Active User engagement increased from 71 minutes to 100 minutes. Meanwhile, 40 million new subscribers were added with Toppr and active user engagement reached 120 minutes. The same Vedantu gained 2.3 million new subscribers and the Daily ActiveUser engagement reached 100 minutes. During the lockdown, EDTech startups have gained a lot of customers from small towns.
According to higher education startup upGrad, there was tremendous growth from Tier 2 and Tier 3 cities. As subscribers grew for EDTech startups, expectations also increased. Now the challenge will be to make the content better and innovative. The Corona era has given EdTech startups a big opportunity to grow, now it is up to the startup companies to retain the momentum they have received.
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