(Anjali Shreya, Intern Journalist): There is a large section that likes and uses Khadi products in the country. But, the game of selling fake Khadi products is also going on indiscriminately in the market. Recently, strict action was taken by Khadi and Village Industries Commission (KVIC) over these fake Khadi products, due to which Amazon, Flipkart, Snapdeal, and other e-commerce companies selling products under their brand name ‘Khadi’ from their platforms Removed over 160 web links.
KVIC had sent legal notices to more than 1,000 companies that were using the ‘Khadi India’ brand name to sell their products. This was not only affecting the credibility of Khadi, but the Khadi artisans were also losing work. After KVIC’s notice, e-commerce platforms have taken this action.
KVIC said in a statement that after its notice, Khadi Global has stopped using its website and has also removed its social media pages from Twitter, Facebook, and Instagram. It has also sought 10 days to remove all such ingredients and products which were using the brand name ‘Khadi’. Due to this action of KVIC, many such stores across the country have been closed which were selling fake Khadi products.
According to KVIC, these e-commerce portals were selling such products from Khadi masks, herbal soaps, shampoos, cosmetics, herbal mehndi, jackets, kurtas, and various vendors using the ‘Khadi’ brand name. This led to a misconception among online shoppers that these items were genuine ‘Khadi’ products. KVIC has also said that most of the removed products were being sold by an AYUSH e-traders. The firm has confirmed to KVIC that it has removed 140 links for various products that are being sold as ‘Khadi products of Vagad’.
The popularity of Khadi has increased manifold in recent years and in such cases of infringement of Khadi trademark have also increased. Especially during the Covid-19 lockdown, there was a lot of increase in such fake online sellers. However, to enable online customers to shop for genuine Khadi products, KVIC has launched its e-portal for the online sales of 300 products at www.kviconline.gov.in/khadimask.
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