Aatmja Kumari(Intern Journalist): For IPL 2020, new title sponsor has been announced in place of Chinese company VIVO. Dream 11 received the title sponsorship of the IPL this year after VIVO was dropped from season 13. IPL chairman Brijesh Patel told that Dream 11 has purchased sponsorship rights for the IPL 2020 season for Rs 222 crore.
This bid is Rs 218 crore less than VIVO’s Rs 440 crore annually. Dream 11 acquired title sponsorship rights for about four and a half months, replacing Chinese company VIVO. The Tata group was also involved in the title sponsorship rights race. The IPL will be held from 19 September to 10 November this year in the United Arab Emirates (UAE).
Dream 11 has already been associated with the sponsorship of the IPL for the last few years. It was revealed that the Tata group did not make the final bid, while the two education technology companies Byzus (201 crore) and Unacademy (170 crore) finished second and third respectively.
Earlier, due to the growing dispute between India and China, BCCI had discharged Vivo for this season. Vivo acquired IPL title sponsorship rights for five years from 2018 to 2022 for Rs 2190 crore (Rs 440 crore each year). Vivo may return as the main sponsor next year.
The IPL 2020 program will start on September 19 and run for 53 days. The IPL final will be held on November 10, which will give broadcasters the benefit of the week of Diwali. According to the BCCI, this time 10 double header (two matches in a day) of IPL will be played. This time, the games will be played from 7:30 pm in the evening. Which was 8 pm the night before.
About Post Author
