(Riya Singh, Intern Journalist): Instagram released its own short video app in India called ‘Reels’. The new feature lets users make videos while adding innovative filters and music. Reels are similar to TikTok and help users make their 15-second footage.
It also delivers different AR effects to help users add a unique touch to their videos. As with TikTok, Reels comes with an option ‘Use Audio’ that will allow others to use your original audio. Users can share Reels in Explore or among their followers. The app has partnered with prominent music labels to offer users a vast collection of songs to create and share interesting Reels with everyone.
India is the fourth country to be reviewed for this new Instagram video format, following Brazil, Germany, and France. The feature will start rolling out at 7:30 PM IST today.
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