(Riya Singh, Intern Journalist): Snack-food giant Mondelez International Inc. plans to eliminate one-quarter of its products during the pandemic in order to streamline manufacturing. Within the company, this has been a matter of discussion, because they have so many flavors, so many shapes, and so on. The initiative does not automatically entail the removal of all brands. Instead, the manufacturer of Oreo cookies and Ritz crackers targets different types of items.
During the coronavirus pandemic, processed food suppliers saw demand increase as stuck-at-home shoppers store their pantries. Yet the situation has highlighted the complexities of maintaining such a diverse combination of goods.
Mondelez is not alone in slimming the food lineup, a process known as “SKU rationalization,” which lowers the expense of production and shipping and makes online shopping logistics simpler. General Mills Inc. is cutting by almost half its soup offerings.
Mondelez ‘s demand for comfort foods such as chocolate and cookies has seen a particular spike, Van De Put said. He turned to Nutter Butters as one market company needs right now, while on-the-go goods like gum take a hit.
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