(Anjali Shreya, Intern Journalist): By analyzing what people saw at their homes during the lockdown, TV channel officials are now preparing their new programs. Star Plus has prepared to launch the second season of its popular program ‘Saath Nibhana Saathiya’ by collecting all the data of customers using OTT. The show’s lead actress Devolina Bhattacharjee has also released its teaser.
Devolina, popularly known as Gopi Bahu among her fans, gained a lot of fame in Bigg Boss 13. After this, she is now returning to TV. On social media, Devoleena shared the teaser of the show, saying, “We have returned to the public’s great demand.” This tagline has also inspired social media and OTT watchers to investigate.
Experts of OTT technology say that whatever is going on now in the country abroad, it also keeps gathering information of the audience and customers away. Who logged in from which area and for what long, what did they see, all these are stored in OTT’s Artificial Intelligence. According to this choice, OTT not only keeps showing its customers new old programs on the home page but using this data, OTT operators also prepare new programs.
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