(Pooja Dubey, Intern Journalist) It is a festive season, but the market is missing its charm. Delhi’s Chandni Chowk, Karol Bagh, Khan Market, and Kolkata’s New Market, Dharmatalla have heard everything. There are no customers in the market, no festive frills. If anything, the businessmen sitting in the hope of selling, and these traders are eagerly waiting for Diwali. Because, the market across the country, which is facing the recession due to Covid-19, now has high expectations from this Diwali.
Traders are looking to raise the stock as the slowdown in the corona epidemic has gained momentum in the festive season. So, when customers come, do not leave the store disappointed. National General Secretary of the Confederation of All India Traders (CAIT) Pravin Khandelwal told that “this year Diwali could be worth up to Rs 1 lakh crore. This figure was close to 60-70 thousand crores last year.”
According to Praveen Khandelwal, for the last seven months, people have bought only items of need. In such a situation, customers have savings. Moreover, those mantleys are also ready for shopping. They say that year-round customers wait for Diwali. Even if you do not do more shopping, you will still shop. On the other hand, due to increased cases of online fraud in lockdown and fake goods on e-commerce, customers still have confidence in offline shops.
Due to the savings made by the people in the last seven months, the central government recently facilitated the government employees to convert LTC into cash and the traders spend all the money on the purchases made from China every year on the festive season. By March 2021, about 2 lakh crore rupees are expected to be spent in the country’s markets. Businessmen across the country are excited about this.