Saloni Subha ( Intern Journalist ) As everyone is preparing for Raksha Bandhan this year, sisters have got a lot of innovative options for the scared thread. This year due to the Covid-19 outbreak festival is going to be themed on this situation, as online shopping websites and social media are flooded with rakhis bearing messages such as “Stay Safe Bhai” and “Stay home” with many others.
A Noida based entrepreneur Sharmita Govin, who is selling this type of rakhis as part of her collection, says, “people are finding the ” stay safe Bhai” rakhi interesting and orderings it like anything. Girls want the festival to be sweet and relevant for the families”.
Another woman who is the founder of a popular jewelry portal, says that festivals can be made memorable by keeping social distancing norms in mind.”We have designed rakhis with tag lines ‘quarantine bro’ and ‘stay at home’. Our endeavors are that even if siblings may not be able to celebrate together, we can help to keep their bond alive through some humor, quirk, and witty memorabilia!”.
Another rakhi that has grabbed people’s attention is one with stethoscope charms. Amtosh Singh, director of an online shopping portal, says, ” Those in health care fields are rendering there service and self-quarantining as well. It’s for them that we have introduced a new design of doctor rakhi, with a mental stethoscope, because it’s really relevant right now.”
Many sisters want to make this quarantine rakhi memorable, Jai Shika Dhantewal, an entrepreneur from Ahmedabad is offering Ludo-themed rakhis, “Maximum people remained entertained through Ludo in this lockdown. So we conceptualized this rakhi to help them make new memories of their in time in quarantine”.
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